unit 7 Electronic Marketing Structure.pptVIP

Unit 7 Electronic Marketing Structure and Direct Marketing  1.The global cyber book market is expected to grow to $1.1 billion by 2000. 全球网上图书市场有望在2000年增长至11亿美元。 cyber:与计算机通讯有关的; Its Internet trade portal provides a cyber marketplace for comprehensive trade information, E-commerce facilities and other value-added services, most of which are available free of charge. 该局的贸易入门网站提供全面的商贸资料、电子商贸设施及其他增值服务，当中大部分服务更是免费的。 Analysts said that deal would represent the finest flowering of the cyber deal in Australia, and the merger is a natural step from many Internet companies in Australia looking to make money out of the Internet. 分析人士称，中华网收购libertyone，将是澳洲网络业有史以来最佳的一桩买卖，使得当地众多网站第一次实实在在看到了赚钱的希望。 2.We can investigate the competition structure of the cyber book market by comparing the strength and weakness of Amazon with its competitors. 我们可以通过比较亚马逊与其竞争对手的优劣势，探讨网上图书市场的竞争结构 3. Its sales climbed to $600 million in 1998, with an astonishing monthly (not annual) growth rate of 34 percent. 到1998年，随着每月(而非年度)34%的惊人增长率，其销售额攀升至6亿美元。 在此句中climb形象地描述销售额上升这一情况。 The manager must resign if the sales in his company can not climb to $50 million at the end of this year. 如果到今年年底公司的销售额还无法上升至5千万美元，经理就必须辞职。 4. Amazon listed more than 10 million titles in its electronic catalog in spring 2000, although it actually keeps an inventory of only few thousand high-selling titles in its own warehouse. 尽管事实上在自己的仓库里只有几千本好销量的书，但是亚马逊在2000年春季的电子目录中，却列出超过10万套的书名。 5. In 1996, Amazons annual turnover rate of its own inventory was 42, in contrast to 2.1 for Barnes Noble, who sold books at physical stores. 1996年,亚马逊的年周转率是自己库存的42倍, 而实体商店 Barnes Noble公司年周转率是自己库存的2.1倍。 in contrast to:和…形成对比； The gaiety and lightness of his work were in contrast to his own sad nature. 他的作品的欢乐与轻快与他哀伤的性格形成鲜明的对照。 This action stood in sharp contrast to the arms race pursued by the two major 这与当时国际上两大军事集团的军备竞赛形成明显对比。 6. In spite of its loss of $27 million in 199