《商品窜货行为防范与控制体系研究》的开题报告.docVIP

论文题目：商品窜货行为防范与控制体系研究 专 业：工程管理 学 生：李传得 签名： 指导教师：凤亚红 签名： 摘 要 随着市场经济的深入进行，国内分销行业得到快速发展和变革，但在其中也出现了部分分销商的不规范做法—窜货。窜货行为对厂家和其它渠道成员造成极大危害，使得商品原有价格体系混乱、产品和公司的形象降低，严重时会导致市场瘫痪，甚至产品退出市场。 目前国内大多数厂家针对窜货问题的处理仍然处于哪里出现问题治理哪里，防范意识淡薄，缺乏处理力度的阶段，无法系统的处理窜货问题。本文以此为出发点，在分析总结了现阶段国内外对窜货行为的研究成果的基础上，提出针对窜货行为的防范与控制对策，最终建立了一个窜货行为防范与控制体系，并以窜货行为相关案例分析来验证体系。本体系是针对企业管理者和经营者而设计，为其在管理分销渠道、管理经销商、管理销售人员、管理产品等方面提供一些参考和借鉴，从而能够更系统地、有效地去防范和控制窜货问题。 【关键词】 窜货 渠道管理 窜货因素 策略 体系 【论文类型】应用型 Title: The Studying To Preventing And Controlling System For Selling Beyond Agreed Areas Behavior Major: Project Management Name: Li Chuande Signature: Supervisor: Feng Yahong Signature: ABSTRACT With the fact that the market economy going deep into is in progress，distribution industry in the homeland developing and transforming rapidly，some unlawful method of distributing business among them having appeared—“Selling beyond agreed areas”. It gives firms and other channel members to have brought about certain hurting, such as making the price system confusion, reducing the image of the company and the produce, and even making the market paralyzed. Currently most of the factories are only doing something when it appear some problems. They have pour awareness of prevention and lacking of intensity for dealing with it. The article use this as the starting point, on the basis of the domestic and foreign research, it proposes prevention and control measures of such behavior, and builds a system for preventing and controlling this behavior. Finally, the article use some cases related to this behavior to test and verify the system. The system designs for company managers and operators. It gives them some references and recommendations for managing distribution channels, dealers, sales, produces scientifically 【KEY WORDS 】 Selling beyond agreed areas The channel manageme