Steven F Ashby Center for Applied Scientific Computing .pptVIP

Interestingness via Unexpectedness Need to model expectation of users (domain knowledge) Need to combine expectation of users with evidence from data (i.e., extracted patterns) + Pattern expected to be frequent - Pattern expected to be infrequent Pattern found to be frequent Pattern found to be infrequent + - Expected Patterns - + Unexpected Patterns Interestingness via Unexpectedness Web Data (Cooley et al 2001) Domain knowledge in the form of site structure Given an itemset F = {X1, X2, …, Xk} (Xi : Web pages) L: number of links connecting the pages lfactor = L / (k ? k-1) cfa