当代商业概论 Fundamentals of Business.pptVIP

国际商务导论Fundamentals of Business Lecture 1: Introduction 当代商务简介 What to cover today： The nature of business Forms of business ownership Franchising Business mission and company profile Exercises 1. The nature of business Business is: the exchange or trade for things people want or need the production, distribution and sale of goods and services for a profit a goal-directed behaviour aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at a profit (Source: Jones, 2007. Introduction to Business: How Companies Create Value for Pe