Design of Goods and Services Christopher Lee商品和服务的设计李铭顺.pptVIP

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Design of Goods and Services Christopher Lee商品和服务的设计李铭顺.ppt

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5 Outline Global Company Profile: Regal Marine Goods and Services Selection Product Strategy Options Support Competitive Advantage Product Life Cycles Life Cycle and Strategy Product-by-Value Analysis Outline - Continued Generating New Products New Product Opportunities Importance of New Products Product Development Product Development System Quality Function Deployment (QFD) Organizing for Product Development Manufacturability and Value Engineering Outline - Continued Issues for Product Design Robust Design Modular Design Computer-Aided Design (CAD) Computer-Aided Manufacturing (CAM) Virtual Reality Technology Value Analysis Outline - Continued Ethics, Environmentally Friendly Design, and Sustainability Systems and Life Cycle Perspectives Laws and Industry Standards Time-Based Competition Purchasing Technology by Acquiring a Firm Joint Ventures Alliances Outline - Continued Defining a Product Make-or-Buy Decisions Group Technology Documents For Production Product Life-Cycle Management (PLM) Service Design Documents for Services Outline - Continued Application of Decision Trees to Product Design Transition to Production Learning Objectives Learning Objectives Regal Marine Global market 3-dimensional CAD system Reduced product development time Reduced problems with tooling Reduced problems in production Assembly line production JIT Product Decision The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage Product Decision The good or service the organization provides society Top organizations typically focus on core products Customers buy satisfaction, not just a physical good or particular service Fundamental to an organizations strategy with implications throughout the operations function Product Strategy Options Product Life Cycles Product Life Cycles Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Costs Product-by-Val