太阳能充电器创业计划书.docVIP

第一章 计划概要 ········································3 第二章 公司概述 一、公司名称 ········································4 二、公司宗旨 ········································4 三、公司理念 ········································4 四、公司标识 ········································4 五、主营业务 ········································4 七、成立时间 ········································4 八、所处地段 ········································4 第三章 战略规划 一、前期生存 ········································5 二、中期过渡 ········································5 三、后期拓展 ········································5 第四章 创业组织 一、公司的组织机构图 ·······························6 二、部门的功能和责任 ·······························6 三、部门负责人及主要成员······························6 四、人才吸收计划······································7 五、激励约束机制······································7 第五章 产品与服务 一、产品的描述········································8 二、产品市场竞争力····································8 三、产品的研发········································9 四、产品市场前景预测··································9 五、产品的品牌专利···································10 第六章 市场分析 一、市场现状综述·····································10 二、目标市场·········································11 三、市场定位·········································12 四、竞争对手·········································13 五、swot分析·········································13 第七章 营销计划 一、差异化营销策略···································14 二、价格营销策略·····································14 三、渠道营销策略·····································14 四、促销营销策略·····································15 五、广告营销策略·····································15 第八章 生产计划 一、产品制造和技术设备现状···························16 二、生产人员配备、管理及质量控制·····················19 三、环境保护·········································19 第九章 财务规划 一、财务假设··········································20 二、雷霆科技有限责任公司利润表························20 三、雷霆科技有限责任公司资产负债表····················21 四、雷霆科技有限责任公司现金流量表····················22 第十章 风险与规避分析 一、内部风险··········································23 二、市场风险························