UnitThreeEstablishingBusinessRelationships.docVIP

Unit Three Establishing Business Relationships 本课程总学时：20 重点：建立商务关系的渠道、现代营销方法 学时顺序 授课地点 授课类型 学时 授课目标 考核内容及办法 说明 1-2 3-4 课堂教室 理论授课 4 讲授建立关系的传统方式、现代渠道与方法； 学习写作建立业务关系的商务信函，总结其写作思路和常用句型。 渠道与方法 写作技巧 理论目标 5-6 7-8 9-10 网络教室 理论授课 6 1、? 2、B2B商务平台 3、信息查询方法 4、信息发布方法 5、促销函、邀请函写法 列举搜索引擎网站、B2B商务平台； 写促销函、邀请函 理论目标 11-12 13-14 15-16 网络教室 模拟实训 6 E-mail注册、发送，附件发送；使用商贸通与贸易伙伴进行即时交流。使用互联网通信工具，建立商务关系。 总结建立商务关系过程中使用的工具与技巧 实训目标 16-18 19-20 百度潍坊 企业见习 ? 4 客户信息查询与产品发布后台，关键词管理策略，网络产品营销技巧。 搜索引擎使用 百度后台管理 其它电子商务知识 兼职指导教师授课 I. Aims and Requirements: In this chapter, students are required to grasp as follows: Know principles and ways of establishing a business relationship. Learn how to make credit enquiries, invite customers to attend fairs and establish business relations with new customers Grasp some words, expressions and typical sentences on this topic. Practice writing letters for establishing relations. II. Introduction To establish relationship with the customer is the most important effort. It’s a beginning of your successful business. Most common ways of establishing business relationship are as follows: Internet advertising, searching online, post your products with detailed information on B2B database website, such as , . Commodity Trade Fairs, exhibition, business team visit. You may also contact with the customers through banks, embassy, counselor, foreign branches to know some basic information including credit status and business situation. III. Teaching tasks Task 1. Learn some basic knowledge of establishing business relationships Task 2 Learn some dialogues and letters of establishing business relationships and master how to write Task 3 Useful words, expressions and sentences Task 4 Practice Task 1. Learn some basic knowledge of establishing business relationships 1. Ways of establishing relations (1) Writing letters (2) Advertising: (3) Online posting, (4) Sending engines (5) Online advertisement (6) website, (7) TV, radio, newspapers, (8) trade fairs (9) fri