商务英语写作 2 格式.ppt

本讲义供嘉铭公司内训专用 本讲义为嘉铭公司内训专用 Du Changqing BUSINESS WRITING商务英语写作Course Outline Text Book 《商务英语写作》 胡英坤 车丽娟 主编 外语教学与研究出版社 Contents 1 An Overview of Business Writing 2 Structure and Style of Business Letters 3 Sales-related Inquiries and Replies 4 Orders and Confirmation Letters 5 Letters about Shipment 6 Letters About Payment and Settlement of Accounts 7 Routine Claims and Adjustment 8 Persuasive Claims and Refusals 9 Sales Letters 10 Invitation and Thank-you Letters 11 Letters of Apology and Congratulation 12 Notice and Announcement 13 Memos and Minutes 14 Preparing resumes 15 Letters of Application 16 Letters of Recommendation 17 Proposals 18 Organizing and Preparing Reports 19 Questionnaires 20 Business Agreements BUSINESS WRITING商务英语写作 The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter. A well-dressed executive projects (传达) a quality image. A well-dressed letter also projects a quality image. Letter Structures and Placement 1. Letterhead 2. Date 3. Inside Address 4. Attention Line 5. Salutation 6. Subject Line 7. Body 8. Complimentary Close 9. Signature 10. Reference Initials 11. Enclosure 12. Copy Notation Among these twelve elements, letterhead, date, inside address, salutation, the body, the complementary close and the signature are necessary for a business letter, while the others are optional. Each of the twelve elements is elaborated as follows. twelve elements Necessary Letterhead Date Inside Address Salutation Body Complementary Close Signature Optional Attention Line Subject Line Reference Initials Enclosure Copy Notation 1. Letterhead 信头 A business letter is usually typed on printed letterhead paper. A letterhead generally contains the following information: * The name of the firm * Its address and postal codes * Telephone number * Fax number * Internet address *