从乔家大院品晋商风韵1专用课件.pptVIP

从乔家大院品晋商风韵Qiao Compound Shanxi Merchants ；Jin-Merchant ；Jinshang（晋商） 清朝时，涌现出一批晋商巨富，如平遥的李家，祁县的乔家、渠家，太谷的曹家、孔家，介体的侯家，冀家，蒲州的范家、张家，洪洞的李家，临猗的阎家，大同的薛家，万荣的潘家，阳城的杨家，壶关的王家等。清代全国最著名的票号51家，山西就占了43家。当时票号 业（banking posts—an early form of banking institution）最著名的10大财东，山西就占了9个。专家学者把平遥古城誉为“十九世纪中国的华尔街”，现被联合国确认为“世界珍贵文化遗产”之一。 (Business concepts )经商理念 一、维护商誉，信誉第一(credit) 二、诚信为本、童叟无欺的经营理念(integrity ) 三、协力同心、忠心爱岗的敬业精神(cooperation ) 四、倡导良贾、善贾、诚贾的晋商文化(kindness) 乔致庸 Qiao Compound Murals 彩绘 Beautiful gold murals are located under each eave of the compound. Some of these paintings portray fables and some others concern more prosaic subjects such as flowers, birds, railway lines, railway stations, clocks, etc. Although exposed to the wind and sun for hundreds of years, they are still shining! 整个大院所有房间的屋檐下部都有漂亮的真金彩绘。内容有人物故事，还有较平凡的花草虫鸟，以及铁道、火车、车站、钟表等多种多样图案。虽然已经历数百年的劲风与烈阳的洗礼，它们还是保持经久不褪，色泽鲜艳。 Daughter Wall Some girls in large families could not resist the temptation of the outside world, so they managed to climb up the high wall to look at the outside world that was forbidden to them. Gradually, this kind of wall became known as Nver (daughter) wall. The exquisite design and meticulous craftsmanship make these walls unrivalled. 一些大家闺秀无法抗拒外界的诱惑，因此爬上这高墙的探望口观看外面的景色。慢慢地这种墙就被称为女儿墙； Daughter Wall 喜 Viewed from above, the Qiao Compound looks very much like the double Chinese character of xi, which means happiness and luck. As one enters through the main gate, an eighty-meter (about 262 feet) long paved path leads to the main hall, at the western end of which, is the ancestral temple of the family. This path divides the compound into two parts: the Southern Yard and the Northern Yard. The Southern Yard is further divided into three sections respectively called the Southeast Yard, the South Yard and the New Yard. The three subdivisions of the Northern Yard are respectively called the Old Yard, the Northwest Yard and the Study Yard. 从高空俯视院落布局，很似一个象征大吉大利的双“喜”字。进入乔家院大门是一条长80米（约262英尺）笔直的石铺甬道直达大堂