UnitBBElectronicCommerce.pptVIP

Unit 3 B2B Electronic Commerce The Key to Exercises: Reading comprehension 2 (1) Business-to-business electronic commerce, also known as B2B, refers to transactions between businesses conducted by electronic means. (2) The interrelated sub-processes extend from the acquisition of materials from suppliers, to the processing of a product or service, to packaging and moving it to distributors and retailers. (3) Electronic marketplaces may be horizontal (e.g. A), offering a wide range of products of different industries. They may be vertical, focusing on a single industry or industry segment. (4) In order to benefit from B2B, a company should examine its own processes to discover where automation can reduce costs and potentially increase revenue. The Key to Exercises: Translation 1 (4) 在电子市场中，供应商和采购商可以洽谈、出价、 下订单、线上或线下完成交易等。 (5) 要进入B2B电子商务世界，企业需要分析自身流程 以确定在哪方面能通过自动化降低成本、提高利润。 The Key to Exercises: Reading Material 1.D 2.B 3.C 4.A 5.D Key business drivers for B2B are the availability of a secure Internet platform and B2B e-marketplaces; the need for collaborations between suppliers and buyers; the ability to save money, reduce delays and improve collaboration. 影响B2B的关键因素包括：使用安全的互联网平台和B2B电子市场；供应商和采购商之间有合作需求；能够节省资金、缩短延迟时间、改善协作等。 Labeling this type of B2B EC as e-procurement better shows how B2B affects the traditional supply chain. 称这类B2B电子商务为电子采购更好地反映了B2B如何影响企业的传统供应链。 * * ? Warm-up ? Background Information ? Word Study Text Analysis ? The Key to Exercises Warm-up Please read the following categories on the homepage of , and answer the following questions: ?Are there other categories that should be added? Why? ?Which category of products do you think is the most popular one? Why? Background Information B2B电子商务是指企业与企业间的电子商务。通过专用网络或增值网络运行的EDI已经发展了几十年，但其普及程度与人们的期望值相去甚远，其高昂的成本阻碍了中小企业的应用。而Internet 使得B2B电子商务飞速发展， 为企业带来了无限的发展空间。 著名的B2B网站有： (1)阿里巴巴() 创立于1999年