人教版高中英语选修9课件：Unit5InsideAdvertisingReading.pptVIP

II. Read the text carefully and fill in the blanks. Definition An advertisement is a(n) ________ or announcement that ________ or influences people by using words, pictures, music or film. message informs How to make ________ the target: Having identified the target group, researchers ________ as much as possible about those in the target group. Appeal to the target: Appeal to targets’ _________________ or their emotions. Identify find out hopes and dreams Use a suitable _________: Advertisers consider which media are most ____________ for their product and which their target audience is most _________ see or hear, as well as the cost. medium appropriate likely to How effective People are unlikely to choose the product ___________ for them no matter how good an advertisement is. Making people constantly ___________ advertisements can help to change their opinions over time. exposed to unsuitable What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film …) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires …) 3) Use a suitable medium (cost, media) How effective are ads? When there is a need for the product. 2) If the target audience is exposed to ads constantly. Finish Ex 3 on Page 45 in pairs. HOMEWORK 人教课标 高三 选修 9 Unit 5 1. Do you like McDonald’s better than KFC because of the advertisement? AdvertisementsWHERE? On billboards On buses On TV On the radio In train stations In newspapers In magazine At the cinema At the airport Everywhere Compare advertisements Compare the advertisements, which one is easier for you to remember? Why? Look at the pictures on 43 and discuss the questions about the advertisements. 1. Water A. What is the most common name for H2O? Why did t