商业智慧实务PracticesofBusinessIntelligence.ppt

Business Intelligence Trends: Computing and Service Cloud Computing and Service Mobile Computing and Service Social Computing and Service * Business Intelligence and Analytics Business Intelligence 2.0 (BI 2.0) Web Intelligence Web Analytics Web 2.0 Social Networking and Microblogging sites Data Trends Big Data Platform Technology Trends Cloud computing platform * Source: Lim, E. P., Chen, H., Chen, G. (2013). Business Intelligence and Analytics: Research Directions.?ACM Transactions on Management Information Systems (TMIS),?3(4), 17 Business Intelligence and Analytics: Research Directions 1. Big Data Analytics Data analytics using Hadoop / MapReduce framework 2. Text Analytics From Information Extraction to Question Answering From Sentiment Analysis to Opinion Mining 3. Network Analysis Link mining Community Detection Social Recommendation * Source: Lim, E. P., Chen, H., Chen, G. (2013). Business Intelligence and Analytics: Research Directions.?ACM Transactions on Management Information Systems (TMIS),?3(4), 17 * Source: Davenport, T. H., Patil, D. J. (2012). Data Scientist.?Harvard business review Top 10 CIO Technology Priorities in 2015 1. Business Intelligence/Analytics 2. Infrastructure and Data Center 3. Cloud 4. ERP 5. Mobile 6. Digitalization/Digital Marketing 7. Security 8. Networking, Voice Data 9. CRM 10. Industry-Specific Applications * Source: Gartner, January 2015/newsroom/id/2981317 SAS與玉山銀行【大數據數位行銷應用大賽】 * .tw/ * SAS與玉山銀行【大數據數位行銷應用大賽】 /go/saschampion Summary This course introduces the fundamental concepts and technology practices of business intelligence. Topics include Introduction to Business Intelligence, Management Decision Support System and Business Intelligence, Business Performance Management, Data Warehousing, Data Mining for Business Intelligence, Data Science and Big Data Analytics, Text and Web Mining, Opinion Mining and Sentiment Analysis, Social Network Analysis. * Contact Information 戴敏育 博士 (Min-Yuh Day, Ph.D.)