BusinessPlanTemplate商业计划书模板大纲.PDFVIP

Business Plan Template 商業計劃書模板大綱 1. Table of Contents 目錄 2. Executive Summary 計劃摘要(應在最後才寫; 內容應握要精簡, 約2 頁紙) 3. General Company Description: 公司介绍 - What business will you be in? 公司做甚麽生意 - Mission statements (optional) 營商使命 - Company Goals and Objectives 公司目標和目的 - Business philosophy: What is important to you in business? 營商哲學- 對 你的生意來說, 甚麽是重要的? - To whom will you market you products? 誰是你的目標客户 - Describe your industry. How will your company be poised to take advantage of them 描述你所屬的行業, 你如何抓緊這契機 - Describe your most important strengths and core competencies 描述你的 優勢和競爭能力 - Legal form of ownership 公司結構和註册形式 4. Products and Services: 產品和服務 - Describe in depth your products or services 詳細介紹產品或服務 - What factors will give you competitive advantages or disadvantages? 哪些 因素會给你競爭上的優勢或不利 - What are the pricing, fee or leasing structures..? 收费/定價如何 5. Marketing Plan 市場推廣計劃 Market research (primary and secondary): 市場調查 - Primary – your own data 第一手的- 自己收集的資料數據 - Secondary –published information 第二手的- 公開的資料數據 Economics (facts about your industry) 經濟數據(所屬行業的狀況): - Market size 市場規模 - Your market share 你佔的市場份額 - Market demand 市場需求 - Market trend 市場趨勢 - Growth potential 發展潛力 - Barriers of entry 入行障礙; 如: 高科技、高成本、工會限制等 - How will you overcome the barriers? 如何克服這些障礙 - Impact to your business (from change of technology, government regulations, economy, your industry) 對你生意有影響的事情(如: 科技的 轉變 、政府法例、經濟環境、所屬行業等) Products 產品 - Features and Benefits 工能與效益(從客户的角度考慮); 售後服務如何? Customers 客户 - Target individual customers (age, gender, location, income level, social class and occupation, edu