国际铂金协会Baidu Proposal for PGI.pdfVIP

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国际铂金协会Baidu Proposal for PGI.pdf

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Baidu Proposal for PGI? Date: Apr, 2014 Agenda PART I : Industry Landscape PART II: SEM Review PART III: Cases Share PART I : Industry Landscape Luxury Industry Search Volume is growing steadily YOY 18% Daily PV 1.78mil Mobile 52% Baidu PV Tool: 2013.01-2014.12 BJ,SH,GD,JS,ZJ are still top 5 luxury attention area. Tianjin is also a high potential lux market, since they have 2% netizens, while 4% of lux searcher. Baidu Index: 2014.01-2014.12 Picture Baike are top most popular platform Queries at Picture platform is about brand product or general product. Most queries at Baike platform is about brand or material/ Knowledge. Baidu PV Tool: 2014.01-2014.12 Festivals are peak seasons in Jewelry Industry YOY Daily PV 15% 0.4 Mil Valentine’s Day, Chinese Valentine’s day and Christmas are hot seasons for Jewelry Brands Gold Price Fall Mo Share 51% Ring category wins the highest attention Bracelet owns the highest growth Baidu PV Tool: 2013.01-2014.12 Baidu PV Tool: 2013.01-2014.12 Jewelry sub-Categories are popular in Festivals Chinese Valentine’s Valentine’s Day Day X’mas Valentine’s Day Chinese Valentine’s Day X’mas Baidu PV Tool: 2013.01-2014.12 Diamond possess the highest amount Gem Pearl has the highest growth. Baidu PV Tool: 2013.01-2014.12 PT industry also shows festival seasonality YOY Daily PV Mobile 8% 7,000 53% Baidu PV Tool: 2013.01-2014.12 Baike is chosen by over half of PT searchers Most queries at Baike platform is about brand or material/ Knowledge. Queries at Picture platform is about brand product or general product. Baidu PV Tool: 2014.01-2014.12 Most of PT search are non-brand search Top 5 Brand Chow Tai Fook Chow Sang Sang PGI Cartier Tiffany Baidu PV Tool: 2014.01-2014.12 Non-brand search is focus in Material, Knowledge and Product Top 5 Material 铂金 pt pt950 pt铂金 pt990 Top 5 Knowledge 铂金和白金的区别白金和铂金的区别钯金和铂金的区别什么是铂金 pt950是什么金 Baidu PV Tool: 2014.01-2014.12 Top 5 Product 铂金项链铂金戒指铂金对戒铂金项链图片铂金手链 PT searchers are interested in Wedding related querie