广告英语第三章2概要.pptVIP

应用练习 Please translate the following trademarks into English and tell the stories behind them. 1 万宝路 2 可口可乐 3 麦氏 4 耐克 5 索尼 6 壳牌 Point out the rhetoric devices used in the following trademarks. 1 Ambush---Perfume 2 Pop-Top----beer 3 Seven Eleven—chain store 4 Faber Faber---Publishing house Please tell the rhetoric devices used in the following paragraphs. Hi, I’m Rusty Jones. I’m the one new car option you can buy that will actually appreciate in value. I’ll stay with you, winter and summer, day and night. “no vacations, not even a coffee break…saving your