Models and Theories in Health Promotion SFU模型和理论在健康促进SFU.pptVIP

* * * * * * * * * * Theory of Reasoned Action/ Planned Behavior and the Integrated Behavioral Model Presentation by Irving Rootman to SFU Class on Principles and Practices of Health Promotion September 27, 2010 Development of Theory Theory of Reasoned Action (TRA) developed by Fishbein in mid-1960’s Fishbein and Ajzen modified TRA in 1970’s and called it the Theory of Planned Behavior (TPB) Kasprzyk and Montano collaborated with Fishbein to produce further extension of the TRA/TPB called the Integrated Behavioral Model (IBM) in the 1990’s Description of TRA/TPB TRA/TPB concerned with individual motivational factors as determinants of the likelihood of performing a specific behaviour TRA includes measures of attitude and social normative perceptions that determine behavioural intention, which in turn affects behavior. TPB contains an additional construct: perceived control over performance of the behaviour Definitions of TRA Constructs Behavioral intention: “perceived likelihood of performing the behavior” Attitude toward behavior: “evaluation of the behavior” Subjective norm: “belief about whether most people approve of disapprove of the behavior” Definitions of TRA Constructs (Cont.) Behavioral beliefs: “belief that behavioral performance is associated with certain attributes or outcomes” Evaluation of behavioral outcomes: “value attached to a behavioral outcome or attribute” Normative beliefs: “belief about whether most important people approve or disapprove of behaviour” Motivation to comply: “Motivation to do what each referent thinks” Definitions of TPB Constructs Perceived behavioral control: “perceived control over the behavior” Control belief: “perceived likelihood of occurrence of each facilitating or constraining condition” Perceived power: “perceived effect of each condition in making performance difficult or easy” Measurement: Example of Glove Use (Levin, 1999) Behavioral Intention: How likely is it you will wear gloves each time? Atti