PowerPoint Presentation HarleyDavidson Get Out PowerPoint演示文稿哈雷戴维森出去.pptVIP

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2017-03-08 发布于上海
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PowerPoint Presentation HarleyDavidson Get Out PowerPoint演示文稿哈雷戴维森出去.ppt

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PowerPoint Presentation HarleyDavidson Get Out PowerPoint演示文稿哈雷戴维森出去

Harley-Davidson: Get Out and Ride Jalon Turner History of Harley-Davidson Harley-Davidson was created in1901 and incorporated in 1907 1917 one-third of all Harley-Davidson motorcycles are sold to the U.S. military 1918 half of all the sold Harley-Davidsons were to the military History of H-D 1969 H-D merges with American Machine and Foundry (AMF) a producer of leisure products 1981 Senior executives buy back H-D from AMF 1986 H-D is listed on the American Stock Exchange for the first time since 1969 when AMF purchased H-D Background of Harley-Davidson 1912 Japan was the first country outside the U.S. to have H-D dealers 1913 the first racing department was formed 1914 the company enters racing competition Problems and Goals Men made up 88% of all sales in 2007 Women made up 12 % that same year The goal of H-D is to get more women interested in H-D and to get women in the driver seat instead of being a rider Objectives To raise the percentage of women riders from 12% to 25% by the end of 2010 To educate women Audience External audience will be the primary focus for this proposal The wives of Harley-Davidson riders who traditionally ride on the back The women who are scared of motorcycles Strategies and Tactics Harley-Davidson female employees will have to do lectures at event persuading females to “Get out and Ride” Harley-Davidson female employees will have to pass out flyers telling about training sessions Hosting garage parties Strategies and Tactics Promote at Annual Events such as: Harley-Davidson Female Ride Day 15th Annual Teddy Bear Ride in Trussville Alabama hosted by Riders Harley-Davidson Rumble on Noble St. Anniston Alabama Calendar Budget Evaluation Harley-Davidson will keep track with all sales at local stores Employees will take surveys at events * * Annual Teddy Bear Ride Trussville, AL November Annual Ride for Kids: Barber Motor Speedway, Leeds, AL September Annual Rumble on Noble Street, Anniston, AL August Annual Harley-Davidson F