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                Principles of Business Communication  Homepages at 商务沟通的原则在主页
                    BUS 370 Course Information /~bowman/bus370.html /~bowman/syl370.html Course Materials /~bowman/mir.html /~bowman/bus370.ppt Class Conference /www/confer/ BUS370-DISC and BUS370-CASES Overview Communication Skills Nonverbal communication Oral communication Written communication Interpersonal Applications Business Applications Why Study Communication? The Only Completely Portable Skill You will use it in every relationship You will need it regardless of your career path The “Information Age” The history of civilization is the history of information Language and written documents facilitate the transfer of information and knowledge through time and space Why Study Communication? Your Quality of Life Depends Primarily on Your Communication Skills You Cannot Be Too Good at Communication People Overestimate Their Own Communication Skills We Want Others to Change What Is Communication? Transfer of Meaning—No Influence of Mental Maps—Yes Redundant Visual Auditory Kinesthestic Energetic What Is Communication? Conscious and Intentional Nonverbal Verbal Unconscious and Unintentional Nonverbal Verbal Unconscious Processing Conscious Processing = 7±2/Second Unconscious Processing = 200,000,000/Sec. Short-term Memory Long-term Memory Habits Physical Mental Habits Learned Behavior Established Over Time Practice Self-talk Change Learning Unconscious Incompetence Conscious Incompetence Conscious Competence Unconscious Competence Mastery External Reality The Map is Not the Territory We delete information We distort information We generalize We assign meaning Models of the World Sensory Data The Building Blocks of Subjective Experience What we see What we hear What we touch, taste, and smell The Four-tuple Meanings and Memories Filtering Experience Primary Mediation Secondary Mediation Genetic predisposition Conditioning Personal profiles of behavioral type Beliefs, values, core questions, and core metaphors Physical and mental state Perception Can Be Tricky The Communication Process 
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