Using Color Well Georgia State University利用彩色乔治亚州立大学.pptVIP

Using Color Well Document Design By Dr. Jennifer Bowie Rules # 1: Use color to communicate not decorate! Keep it simple Be consistent When to use? To make documents look better To improve the effectives of documents To communicate Terms to know Grayscale: The different shades of gray a printer can make. Hue: The color/wavelength, such as green. Saturation: The purity of the color. The less pure the more gray it looks. Brightness: How bright/dark something seems, ranges from white to grays to black. Shade: Add black to the hue. Tint: Add white to the hue. RGB: System for mixing colors to create other colors. Used by televisions and computer monitors. Uses red, green, and blue as primary colors. Additive color—the colors combine to create these colors. CYMK: System for mixing colors to create other colors. Commonly used by printing services. Uses cyan, yellow, magenta, and black as primary colors. Subtractive color: Some wavelengths are filtered out, color made from remaining wavelengths . Spot Color Using a second color (with the 1st often black) Easy effect and cheap way of improving design Rules of thumb: Can mix spot color with white and black for shades (lighter and darker) Do not over use (think of it like bold) Can replace black with another color and have a normal color and a spot color for more colorful designs. Tips: Use colored paper to add color Colors vary from screen to printer and from printer to printer Since 1% of women and 8% of men have issues with distinguishing some color (color blindness), use more then color to separate items (even light vs. dark would work) Consider cultural conations and color meanings History of color Color has always been part of the human existence, playing an important role in the life of humans. Early humans learned to eat food based on its color--ripe, not ripe, poisonous, healing. “Ancient cultures thought of color as symbolically divine. (Sidelinger, 1) yellow, in ancient times, represented the mind to primiti