Title of Presentation Subhead Pew Internet标题演示副标题互联网.pptVIP

Retailers stepped up the use of technology in their stores to create convenient consumer solutions as well as to target promotions as consumers enter or shop a store. Food Lion’s bloom format allows shoppers to use hand-held scanning devices to scan their own purchases avoid lengthy waits at check-out. Ahold’s Stop Shop uses on-cart scanners to allow shoppers to scan their purchases keep a running total of each trip. It also makes a “cha-ching” noise when a product is purchased that includes a store deal. The devices also allow manufacturers to buy programs to promote products on the display screen imbedded in the device. Other retailers are deploying in-store kiosks which allow shoppers to scan their loyalty cards receive targeted coupons based on their prior purchase behavior in the chain. And shoppers can also stop at a kiosk at the front of the store order their deli selections pick them up on their way by that department. And, the state of Pennsylvania is testing a self-serve wine kiosk. “The vending machines to be used hold up to 500 bottles of 50 different wines, with assortments to be determined by location. In addition, the machines will be designed to prevent sales to underage purchasers or individuals with a blood-alcohol level at or above .05 percent.” Other retailers have deployed vending machines at airports and in and outside of retail stores to allow shoppers to buy fairly expensive electronics (e.g., Best Buy) or to rent movies (e.g., Redbox). Look for more of these devices as manufacturers and retailers look to engage shoppers in new locations. * * * * * Director * * * * * * * * * * * * * * * * * * Not only are we connecting in singular ways we are increasingly multi tasking our consumption. Consider that nearly 60% of Americans use TV and the internet simultaneously Pete: This slide of yours could fit here, if you like. * Most importantly, mobile connectivity changes people’s sense of time and their allocation of attention to media