Venus, Goddess of Beauty in Modern Advertising现代广告中的美丽女神金星.pptVIP

Venus,Goddess of Beauty in Modern Advertising Research and Presentation: Zaharopoulou Mariza Katsarou Zinovia Teacher: Kyriakidou E. Venus: Goddess of Beauty and Love Venus was originally the protector or gardens and flowers and punished people who defied her power by turning them into rocks. Not a bad party trick! She took on the myths and qualities of the Greek God Aphrodite, the goddess of fertility, love, and beauty. Venus: Great source of inspiration Her beauty is beyond comparison. So, it’s no wonder that artists all over the world and throughout time have been greatly inspired by her… Venus: Source of Inspiration in modern advertising,too. Venus was later adopted by Gillette in a clever marketing campaign that attempted to convince all women that they too could be Goddesses. Gillette’s Venus is in fact a shaver! Oh yes, it’s a 15cm long, clear blue (now also available in pink!) plastic shaving tool with grooved rubber ridges for easy grip. “A disposable razor fit for a goddess” This plastic saver for women claims to help you “reveal the woman in you”…or even better: the GODDESS in you!! Venus and DKNY Be Delicious!!What’s the connection? DKNY Be Delicious is a modern feast for the senses. It is served in a sleek metal and glass apple bottle, this juicy fragrance combines the scent of apple with a sophisticated blend of exotic flowers and sensual woods. Many women buy this perfume, but few of them know that the apple-shaped bottle is in fact inspired from the symbol of the ancient Greek goddess Aphrodite!! Aphrodite has many symbols: the pomegranates, the swan, the dolphin and ..... the APPLE!! Aphrodite was allegedly given the apple (Το μ?λο τη? ?ριδο?) in a kind of beauty contest.... “Το Μ?λον τη? ?ριδο?” in Modern Advertising Here’s the myth underlying the apple-shaped DKNY bottle: The immortal Zeus fell in love with one of the daughters of the Old Man of the Sea, Proteus. The daughters name was Thetis, and it was foretold to [Zeus] that this wom