Welcoming World Cup football to Africa Russell Davies欢迎世界杯足球到非洲戴维斯罗素.pptVIP

Welcoming World Cup football to Africa Design brief – South Africa 2010 Am I so round with you as you with me, That like a football you do spurn me thus? You spurn me hence, and he will spurn me hither: If I last in this service, you must case me in leather. Shakespeare, A Comedy of Errors (Act II Scene 1) From Sino-Shakespheran tradition to South Africa A game first played by the Chinese around 2 BC (Han dynasty) First known quote was from Shakespeare’s A comedy of errors Jules Rimet, the FIFA president then made the first world cup possible, 1928 in Uruguay Italy are the holders (2006) South Africa become the first African nation to host a world cup final, in 2010 The 6S of football Football is dependent on 6S factors Strength Sweat Skill Strategy Spectator power Star power Strength It is Stamina, endurance, the ability to be on the ball for near 2 hours of play And most importantly, the inner strength, conviction, courage and confidence Sweat Hard work in the field, ability to keep fighting continually for 2 hours – without a break Ability to smell success from nowhere and to keep going beyond the one win at sight Skill Expertise, the fluency of your game, the ability to open-up all the avenues possible Beating the opponent both in mind as well as on the field Strategy Imagination, the game plan, the roadmap to victory The team work and distribution of workload on the field Spectator power The catalyst to keep you going, the cheer, the Mexican wave and the odd abuse from the fans of the opposing camp, those rants and rave reviews in the newspaper columns Star power The 5S’s mentioned above combine to give birth to stars in the team, the most valued players / coaches / teams, a power horse That was football for you, an eventful combination of 6 essential S factors…Now add another S to it, South Africa and that is World Cup 2010. Proposition: EventFull AfricaThe geography the history of the continent combines with the legacy of the great game of football t