Why mLibraries Making the Case for Innovation为什么mlibraries制造创新的案例.pptVIP

An Integrated Strategy for Mobile Devices Joan K. Lippincott Coalition for Networked Information It’s a mobile world; in the US: 93.9% of freshmen own a laptop 66% of university students own an Internet-capable cell phone 71% of teens 12-17 owned a cell phone in 2008 compared to 45% in 2004 IPods, IPhones and IPads are changing the way people read One out of 5 apps launched in Apple’s App Store were book-related in Oct., 2009 Est. of 1% of US population reading a book on an IPhone in Aug., 2009 Parillo, “Fast Facts”CRL News 12/09 quoting Flurry Smartphone Indus Pulse E-book readers are taking off From NYT columnist: “My 2-year-old daughter surprised me recently with two words: ‘Daddy’s book.’ She was holding my Kindle electronic reader.” Brad Stone, NYT, 1/9/10 Kids “consider their mobile phone to be their best friend.” If you had to give up all but one device - desktop computer, laptop, MP3, tv, game console, mobile phone - which would you keep? US UK kids chose mobile phone Are students addicted to IPhones? 1/3 of Stanford students in survey said they are worried about too much use 75% said an IPhone made them happier It was not so much with the object itself, but it had so much personal information that it became a kind of extension of the mind and a means to have a social life, Ms. Luhrmann said. It just kind of captured part of their identity.” /blogPost/Students-Worry-About-iPhone/21539/?sid=atutm_source=atutm_medium=en Veteran newswoman Cokie Roberts says… “…journalists depend on libraries and librarians for information and facts. The library of today might be in your cell phone instead of going to the building… but we need the people in the building to get it to the cell phones…The people actually doing the work and the research are still in libraries.” Will your library meet the challenge? Provision of content configured for mobile devices Provision of services for mobile device users Promotion of content and services - so potential users