unit5insideadvertising.docVIP

Unit 5 Inside advertising 执教者：朱珊 Teaching Aims: 1. Enable the students to know how advertising works 2. Improve students’ reading ability. Teaching Methods: Skimming ,scanning and careful reading Asking and answering question activity. Pair work and group work. Teaching Aids: a computer , a projector. Teaching important points: Improve students’ reading ability. Teaching difficult points：Reading comprehension. : Step1 Greetings and Free talk Greet the whole class as usual , begin the class with a video about the advertisements of KFC, Coca-cola and HP, then talk with the students about these advertisements. Step2 Warming-up Q: Do you think advertisements affect your life in any way; for example do you dress differently because of what you see in advertisements or buy things you might not otherwise buy? Step3 Pre-reading Ask the students to glance at the title , predict what the text is about. Step 4 Reading Task1 Skimming Skim the text , then divide the text into several sections and sum up the main idea of each section. Section I (Para1) ? Section II (Para2) ? Section III (Para3-7) ? Section IV(Para8-9) ? Task 2 Scanning Scan the text and fill in the blanks. Advertisement A ___or announcement that ____or influences people. Make effective ads ______ the target groups, understand their interest and try to make the product ____their lives. _____to varieties of customers, grab their attention and meet their __. Choose and use a suitable medium in order to reduce the advertising expense/fee. effective ads If people likely to be ____ to buy products or their opinions to be __ by ads, these ads should be effective. Task 3: Careful-reading Make notes about what you have just read under the following headings. Who advertises? Why do they advertise? Where do they advertise? How do they decide where to advertise? Does advertising work? Step 5 Discussing Divide the students into five groups, ask each group to choose an advertisement mentioned