罗宾斯《管理学原理》教师手册fom6_im13.docVIP

PART 5: CONTROLLING CHAPTER 13 - FOUNDATIONS OF CONTROL LEARNING OUTCOMES After reading this chapter students should be able to: Define control. Describe three approaches to control. Explain why control is important. Describe the control process. Distinguish among the three types of control. Describe the qualities of an effective control system. Identify the contingency factors in the control process. Explain how controls can become dysfunctional. Describe how national differences influence the control process. Identify the ethical dilemmas in employee monitoring. Describe how an entrepreneur controls for growth. Opening Vignette SUMMARY If you were to walk into a convenience store in Central Valley, CA and purchase a six-pack of Budweiser beer, would you be surprised to learn that not more than a minute after you made your purchase someone at Anheuser-Busch in St. Louis, Missouri, knew exactly what you bought? Anheuser-Busch’s BudNet technology is dramatically changing how the beer industry operates, and how employees dot heir jobs. Consider, for example, how Dereck Gurden, a sales representative from Sierra Beverage, one of 700 national distributors for Anheuser-Busch, spends his day. Shortly after arriving at a store in his 800 square mile territory, Gurden quickly leaps into action with his sales tools--a hand-held computer and a cell phone--two vital parts of the BudNet technology. As he enters the store, his hand-held receives all pertinent information about the store, its inventory, previous 4-week sales, and its account receivables. He inputs a variety of data, including how the products were displayed, how much of a competitor’s product is available, and how it’s displayed. Checking sales with inventory, he quickly determines the correct amount of product to order, using custom software; and uploads his information back to Anheuser-Busch. Interestingly, the emphasis is more on competitive analysis than on inventory contr