高尔夫行业浅析.ppt

Where are all the golfers going? * * * Recommendations Penetrate Foreign Markets Income rising in India China Consolidation Strategy Align Manufactures Invest innovate based on competitive advantage (drivers or putters, etc.) Vertically Integrate Purchase Suppliers Grips, shafts, custom fittings Recommendations cont. Create Recreational Line of Equipment Ignore regulations use available technology on equipment for recreational golfers Playing better, making the game easier will inspire more people to pick up the game and continue to play Create partnership with competitors to change current rules Put pressure on USGA and RA to create separate rules for tour professionals and amateurs Increase Community Outreach Work with current tour and club pros to increase golf appreciation and learning Donate overstock/excess clubs to junior players to build brand awareness Questions? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Competition in the Golf Equipment Industry in 2008 By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman Golf Equipment Industry Key Question Can golf equipment manufacturers continue to be profitable while still conforming to the increasingly tightening rules developed by the USGA and RA? Golf Equipment Industry Additional Question How can club manufactures produce equipment that makes the game fun and easier for the beginning golfer so they stick with the game and become a core golfer? How do premium equipment manufactures create products that appeal to existing core golfers and how do they grow the market of core golfers? What is each golf equipment company’s competitive advantage? How do golf club manufactures plan for the future with the uncertainty of further new rules limiting club and ball technology? Is the timing right to pursue international expansion? Will the popularity of golf rebound in the United States? A Very Brief History of Golf Origin 1452 in Scotland, as a game pla