常见的翻译方法.ppt

Company Logo The face shop 菲诗小铺 Goldlion 金利来 常见的翻译方法 Company Logo Add Your Title Add Your Title International Business Machines Co. C.D. Louis Vuitton 常见的翻译方法 Company Logo Duracell = Durable(耐用的) + Cell(电池) 常见的翻译方法 商标翻译注意事项 Company Logo Background knowledge No ambiguous Culture Tradition Attention ! Company Logo The Difference Between Two kinds of Cultures Emperor Sovereign Royal Evil Death Horror Company Logo Company Logo The Difference Between Two kinds of Cultures Three Guns 3, the luck number in Japan. Company Logo Pay More Attention to  Avoid Ambiguous Junk →→→→ Garbage Company Logo Background knowledge ↙ POWERFUL ↓ Strong ↘ Healthy The End Company Logo LOGO On Trademarks Translation 论商标的翻译 Company Logo Contents Approaches to standard translation Bewilderedness of faithfulness in translation Naming Culture thoughts behind trademarks translation Notice Case study Culture thoughts Company Logo Candle: A type of light Chinese Culture Happiness Fortune Sorrow Selflessness Love English Culture Romance ? ? ? ? Connotation of Candle Conceptual Meaning Connotations of Meaning Company Logo Different Cognitive Modes Dragon Company Logo Different Cognitive Modes Cow Pig Horse Dog Company Logo Culture thoughts behind trademarks translation Case study Company Logo Volvo s80 Company Logo Volvo Company Logo 红豆 Company Logo Bewilderedness of faithfulness in translation Company Logo truth beauty Beauty = Truth Company Logo Rejoice: 快乐，高兴，愉快 --He often rejoices at other peoples misfortunes. --So rejoice when you see me! 品牌命名 Company Logo 内容： 品牌名称源于对外国词汇构词法的模仿 或创造新词。 品牌名称源于文学作品、神话传说或故事等。 品牌名称来源于公司或机构所处位置。 品牌名称源于产品的广告标志、产品类型、 属性、原材料、制造方法、功能等。 品牌名称源于公司创始人及其子女的 名字或他们的名字变体。 Company Logo 1.品牌名称源于公司创始人及其子女的名字或他们的名字变体。 Boeing ( 波音 ) Ford ( 福特 ) Audi(奥迪) Walmart( 沃尔玛) Hewlett-