以淘寶网为例对我国C2C电子商务模式的研究.doc

以淘宝网为例对我国C2C电子商务模式的研究 摘要 在现代社会中，网络已经成为人们生活中不可缺少的部分。随着互联网技术的发展和电子商务的壮大，C2C交易模式被广大消费者所认识和接受。2011年1月6日，在北京举行的淘宝年度盛典上，淘宝网发布了2010年网购数据，揭示了2010年以及2011年的网络消费热门趋势。淘宝数据显示，2010年，淘宝网注册用户达到3.7亿，在线商品数达到8亿件，最多时每天有6000万人访问淘宝网，平均每分钟出售4.8万件商品。用户方面，淘宝每位用户平均交易笔数比2009年增加了35%，而最近一个月内在淘宝上超过5笔交易的用户. 本文剖析了国内最具有代表性的淘宝网C2C商业模式，研究了它的核心要素支付平台支付宝、沟通平台阿里旺旺、推荐物流服务，及信用评价体系，然后分析了我国C2C电子商务模式的中存在的一些问题，在此基础上提出了促进我国C2C健康、快速发展的相关对策。 关键词：C2C;电子商务;淘宝网; For example Taobao C2C e-commerce model for the study of China Abstract In modern society, the network has become an indispensable part of life. With the development of Internet technology and the growth of e-commerce, C2C trading patterns to be recognized and accepted by consumers. January 6, 2011, in Beijing, the annual festival held on Taobao, Taobao announced the 2010 online shopping data, revealing the 2010 and 2011, consumption of popular trends in the network. Taobao data show that in 2010, Taobao 370 million registered users, online products reached 800 million, up 60 million people visit every day when Taobao, an average of 48,000 per minute sale of goods. User side, each user Taobao average transaction amount increased by more than 35 percent in 2009, and last month within Taobao more than 5 transactions on the user. This paper analyzes the most representative Taobao C2C business model, the core elements of its payment platform, Ali pay, communication platform, Ali Want recommended logistics services, and credit evaluation system, and analysis of China C2C e-commerce model some of the problems that exist in this proposed based on the promotion of Chinas C2C healthy and rapid development of countermeasures. Keywords: C2C; E-commerce; Taobao; 目 录 摘 要………………………………………………………………………………Ⅰ 引 言……………………………………………………………………………1 C2C电子商务综述……………………………………………………………5 1. 电子商务定义 …………………………………………………………………2 2.电子商务的发展历程……………………………………………………………3 3.电子商务模式分类………………………………………………………………6 二、淘宝网商业模式分析…………………………………………………………9 1. 淘宝网的电子商务运作