CCompanyandmarketingstrategy.ppt

Notes to Accompany Slide: * Notes to Accompany Slide: * Answer: * * Notes to Accompany Slide: The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. * Notes to Accompany Slide: * Notes to Accompany Slide: The goal with a SWOT analysis is to match the company’s strengths to attractive opportunities and to eliminate weakness and minimize the threats. * Notes to Accompany Slide: If students are also writing a marketing plan for the class, this is a good time to cover the requirements of the plan as they may match up with this slide. * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: ROI measures the profits generated by investments in marketing activities. * Notes to Accompany Slide * * Notes to Accompany Slide: This figure provides steps in strategic planning and how it must start with the company goals which then leads to marketing planning. * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: A mission statement is a statement of the organization’s purposes, what it wants to accomplish in the larger environment. * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: This slide demonstrates a company moving from a business objective to a marketing objective. Given this company’s objectives what might be the marketing objectives? * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: * * * * * * * Notes to Accompany Slide: * Notes to Accompany Slide: * Notes to Accompany Slide: On the next slide students can describe how a marketing manager can partner both inside and outside the company. * Notes to Accompany Slide: On the next slide students can describe how a marketing manager can partner