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StrategicThinkingWhatIntAssociationsareTryingtoAchieveforTheirMembersandDelegates.ppt

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StrategicThinkingWhatIntAssociationsareTryingtoAchieveforTheirMembersandDelegates

51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 Session sponsored by: International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 Strategic Thinking: what international associations are trying to achieve for their members and delegates Michael Michaud Managing Director, Global Alliances ASME at a Glance More than 125,000 members globally Nearly 150 countries Headquarters in New York offices in Brussels, Beijing, New Dehli, Atlanta, Houston, Washington D.C. 530 Standards in over 100 Countries Conformity Assessment, Certification Training Portfolio Extensive Conference line up that produces Proceedings, Journals, and ASME Press e-books Globalization Growth is the only option Digitalization Wikipedia and Unlimited Data New competition: Linked in, Facebook, etc. Association Models The Traditional Association Business Model is outdated External Forces How ASME is responding Strategic Focus Membership to Engagement Content: Creation Curation Mission/Margin Models Engineering for Change Turning Global Trends into Opportunities… Overarching Strategic Focus Energy – Workforce – Global Helps determine: Markets Priorities Shifts .ORG from Responsive to Deliberate Extends Relationships and Impact Strategic Focus The Highest Common Denominator Want’s to make a difference Social Entrepreneur Active and participating not passive recipients Brings Value to Others and to the Organization more than a customer Web-Centric Model beyond “membership” From Membership to Engagement New Model Focus on Content leads to More Product Longer product chains Extended Value Content Curation Engages beyond members Updates Traditional Peer Review Op