Project Developing an ad campaign.pptVIP

Project Developing an ad campaign Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 1 reach a particular audience… (line 2) appeal n. 4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? - The approach to the city was blocked. The time is approaching when they will leave for London. . Did he approach you about helping him with his homework? approach v. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Homework 1 Finish Ex. B2on Page 91. 2 Preview the listening material on Page 96. * * An ad campaign is an organized programme ofadvertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? To build an ad c_________ *gather i_________ from your research; *It is important to always try to a_____ to the way the audience will r_____. Step Two *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step One ampaign oal arget esearch reate essage nformation ppeal eact Detailed information: edia cross pproach each the definition of an ad campaign/ what an ad campaign means the target audience and how to Determine the target audience what the ad campaign says how to reach the target a