RIO GAMES,MADE-IN-CHINA.docVIP

RIO GAMES,MADE-IN-CHINA 　　On the morning of August 6， hundreds of millions of Chinese sprung out of their beds excitedly to watch the Olympics Opening Ceremony held in Rio de Janeiro. Apart from the ebullient samba and super model Gisele Bündchen’s stunning catwalk， they were also impressed by the appearance of Chinese sports apparel maker 361 Degrees’ logo on the uniforms of technical staff and volunteers at the Games. 　　At the Olympics， audiences not only spectate the world’s finest athletes competing against each other， but will also see companies from around the world jostling for brand recognition. 　　From ordinary souvenirs to hi-tech equipment and installations， China-made elements have had a large presence at the Rio Olympic Games. Chinese companies are flooding the event with products such as plush mascot toys， uniforms and air conditioners in an attempt to cash in on the big game. 　　 Ubiquitous presence 　　While Chinese athletes are striving for medals in Rio， Chinese brands are competing in the business arena to showcase their names. 　　Domestic sports brands such as 361 Degrees， Anta， Li Ning and Peak seem set to become the largest beneficiaries of the Games―riding the Rio wave with big-ticket sponsorships and marketing deals. 　　361 Degrees， for example， is an official clothing supplier for Rio 2016 volunteers， technicians and people who participated in the Olympics torch relay. The company has provided more than 106，500 uniforms for the Games. It is the first Chinese sports brand to sponsor the summer Olympics as well as the Paralympic Games. 　　“The uniform has a really smart design. Because Rio has a huge temperature differ-ence between the day and the night， the uniform includes a T-shirt and coat and the long trousers can be disassembled into short trousers，” Ding Xing， a Chinese volunteer at the Olympics， told People’s Daily. 　　As a partner of the Chinese Olympic Committee， Anta designed the Champion Dragon Outfit to be worn by the Chinese