商务英语阅读unit 10.ppt

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商务英语阅读unit10商务英语阅读unit10

Read para4, and translate the following words and phrases. serial innovator in-flight service paragon emulate business class, excecutive economy biometric technology cost-effective on-demand in-flight entertainment system non-stop flight to the US SMS check-in Kung-fu Service Development at Singapore Airlines Chapter 10 Read para6, and translate the following words and phrases. upgraded super-jumbo strategic differentiation pilot separate gateway Comprehensive questions What does this in the 2nd line refer to? In this paragraph the authors introduce many innovations implemented by SIA. What are they? Comprehensive questions What are the criteria for SIA to decide whether to implement or not an innovation process? Read para9, and translate the following words and phrases. Dolby exclusivity agreement Comprehensive questions Would SIA choose a start-up as its strategic partners? Read para13, and translate the following words and phrases. guard against ground service technological fads conscious decision WAP

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