LEI presentation-British Airways.pptx

British AirwaysPresentation by Yixin LUYaling XUSiyu ZHANG25 November 2010In this presentation History of British AirwaysLocationsMarket sizeLeading UK airlines and main competitorsRecent developmentsConclusionhistory1924-Imperial Airways Limited merged (BA’s forerunner)British Airways was founded on 31 March 1974 merged by BOAC (founded in 1936)BEA (founded 1946)1976- The world’s first passenger supersonic aircraft services 1987-British Airways was privatised in a huge oversubscribed flotation1999- Join the One world alliance with American Airlines 2004- Lord Marshall of Knightsbridge retired as Chairman of BA2006- elected as the best airways company over the world by Skytrax2008- the fifth terminal at Heathrow Airport was used which owed by British AirwaysSource: British airways plc, 2010pictures194919591939Imperial Airways De Havilland DH91 Albatross G-AFDL Fingal at CroydonBritish European AirwaysImperial Airways Supermarine Sea Eagle197919891969BOAC Boeing 707-436 G-APFGBritish Airways Boeing 747-136sBOAC Douglas DC-7C1999-presentBritish Airways Boeing 757-236 G-BMRC - Teaming up for Britain livery for the Sydney 2000 OlympicsBritish Airways Boeing 757-236 G-BIKRLocationsMore than 150 destinations which covering 75 countries –one of the largest international flight companiesHeadquarters -Waterside, Harmondsworth London, United KingdomHubs -London Heathrow airport -Gatwick airportParent company -International Airlines group CEO- Willie Walsh Chairman- Martin BroughtonSource: British Airways plc, 2010Market sizeLargest international scheduled airlineOver 300 destinations Over 33 million passengersThere are two passenger airline subsidiary business - BA City Flyer - Open Skies Main activity Has a fleet of more than 200 aircraft, there are 10 different kinds of aircrafts.Long haul routesBoeing 747-400Boeing 777Boeing 777-300 Short haul routesBoeing 767?Boeing 757Boeing 737Airbus A319 / A320 / A321 Airbus A318 Leading UK Airlines British Airways still is the leader