国际市场营销（双语版）第7章国际市场定价依据和定价目标.ppt

7.5 国际市场定价应注意的问题 7.5.1统一定价与差别定价 7.5.2总部定价与子公司定价 * 商务有理、行商有道 7.5 国际市场定价应注意的问题 7.5.3倾销与反倾销 （一）倾销?Dumping: In international trade, the export by a country or company of a product at a price that is lower in the foreign market than the price charged in the domestic market. As dumping usually involves substantial export volumes of the product, it often has the effect of endangering the financial viability of manufacturers or producers of the product in the importing nation. Dumping is also a colloquial term that refers to the act of offloading a stock with little regard for its price. （二）反倾销?Anti-d