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“Quick-Fix” Workshop Communication Centre Common Characteristics of Good Writing It has purpose: to inform, persuade, or entertain It has an appropriate structure: the writing adheres to the particular rules or conventions appropriate for the type of writing It makes sense: it is easy to follow, logical, clear 4. It is complete: key ideas are never omitted in good writing and the writer ensures that the reader has everything needed to understand the message 5. It has a unique voice, or personal style: good writing conveys the writer’s unique personality. Style is what makes the difference