Advanced Bidding Sessions II 申办会议 第二部.pptVIP

Amelia Roziman Global Marketing and Communications Director Sarawak Convention Bureau BIDDING Opportunities Challenges Business Case Study Destination Budget Bid Criteria Site Inspection Competitor Decision Makers Presenter Support Local Host WHAT IS CREATIVITY? In Wikipedia, creativity is defined as a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Dress to impress! Hopefully I can seal the deal tonight. But not enough cash ? Go shopping! Focus girl… let the dress go! Let’s go to the mall… Macy’s is on sale! SCENARIO Girl needs to seal the deal… We need to win the bid… She thinks She needs an expensive dress for the dinner meeting to impress her client. We think We need to impress the decision makers with our beautifully designed bid document and bid presentation mostly by addressing carefully what is required by the selection criteria that are given to us. She should be… Solving her problem by working on how she can improve her chance of success by offering unique products and services so she can charge a premium price. We should be… Focusing how we can go above and beyond How we can break out from the constraints of the unwritten rules Give the decision makers more than just one more nicely design bid document Problem are a good opportunity Keep it simple Problem Solving Restrictive Criteria No Focus Great ideas often don’t come when we want them to. Main presenter talks too much or is so shy they do not talk at all Serious is boring! My dream bidding team - Moe, Larry, and Curly I love the classic original version Funny and creatively silly! My daughter thinks that Moe is the cutest of the three! Discussion Thank you!And the Sponsors of this session! 51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 Session sponsored by: International Congress and Convention Association.Twitter: #ICCA12 International