领秀量贩KTV会员卡方案领秀量贩KTV会员卡方案.doc

2011年 迈典投资管理（中国）有限公司 策划总监 刘 刚 兰州领秀纯K音乐会所 策划案 [兰州领秀纯K音乐会所会员方案] [包括但不限于：会员方案、会员卡方案（会员卡类型、材质选择）、会员手册（会员权益）、会员卡营销（宣传、推广、发展）方案] 兰州领秀纯K音乐会所会员方案 目录 第一篇 会员卡 一、会员制··················································································································5 1、什么是会员制 2、为什么实行会员制 3、领秀KTV实行会员制的必要性 4、会员制的实现形式 5、会员卡设立目的 二、会员卡··················································································································7 1、会员卡种类 2、年卡制度 3、申办条件 4、办理流程 5、会员须知 6、升级方案 7、会员卡材质 8、可视卡的功效 第二篇 会员权益 一、会员权益············································································································16 1、享受包厢费折扣优惠 2、享受会员专享优惠活动 3、邀请参加有关会员活动 4、享受联盟商家优惠活动 5、享受积分换礼活动 6、免费接收各类优惠活动讯息 7、免费获取会员刊物 8、免费生活服务 9、会员生日特殊服务 二、积分策略············································································································19 1、积分策略 2、积分策略的规划 3、积分设计目标 4、积分兑换方案 5、积分计算规则 6、领秀积分管理 7、持续评估和改善机制 三、积分换礼············································································································24 1、消费积分 2、礼品内容 第三篇 会员卡推广 一、会员招募途径····································································································25 1、联盟商家 2、精准营销 3、剪角宣传 4、户外广告 5、试吃试玩 6、网站注册会员送积分活动 7、微博签到享特惠 8、推荐有礼 二、前期推广············································································································27 1、投放广告 2、购金卡送大礼包活动 三、开业后················································································································28 1、总服务台展示 2、营销活动促销 3、公司营销人员、服务人员促销办卡 4、场所内宣传 第四篇 会员制营销 1、如何正确理解会员制营销··················································································30 2、营销目的··············································································································31 3、会员制营销步骤··································································································31 4、网络化会员计划·····································································