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香奈儿channel介绍PPT
CHANEL Group : Elegant, simple, exquisite Chanel which has 80 years experience is a well-known brand. Product(s): Senior uniforms, senior womens clothing, perfumes, cosmetics, shoes, handbags, sunglasses, watches, jewelry. Chanel设计宗旨 Promotion : 1. Fashion show 2. Books and magazines 3. Celebrity endorsement 4. Website 品牌风格—Karl时期 Fashion show: In order to match its elegant fashion style products, chanel fashion show held in each country, and it use the noble elegance of the exhibition with famous models for each seasons clothing exhibition Books magazines: Chanel products will appear in the magazine.They are the brand oriented magazines for the products. Celebrity endorsement: We can see many kinds of the advertisements from TV. This method is the most directly show the product for audiences. Such as Chanel No. 5... Website: Chanel is an international brand. Its entrance website is available in 12 languages to choose sites . You can also watch the recent fashion show through the website. What’s more, if you are interested in the Chanel perfume, you can also click on its website for perfume sample. 品牌风格—Chanel女士时期 华丽的反面不是贫穷,而是庸俗 —Coco Chanel There are some classical advertising slogans: 1、Fashion passes, style remains. 2、Dont spend time beating on a wall, hoping to transform it into a door. 3、In order to be irreplaceable, one must always be different. 4、A woman who doesnt wear perfume has no future. 1.Chanel is an internationally renowned brand with a long history and high reputation. 2. Most girls like this brand, especially its clothes, handbags and perfume, because they can let them look even more beautiful and more attractive.For example, the Chanel NO.5 perfume can make women attract the men. 3. It is designed to be unique and stylish, so young people will love this style which can meet their taste. 4. Its advertising is very attractive for us. The advertisement always uses the special story with several element
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