[名校联盟]任务型.doc

请认真阅读下列短文，并根据所读内容在文后表格中的空格里填入最恰当的词。注意：每空只填1个单词。 Email marketing(营销) has become a popular means of modern advertisement. The receivers must have expressed their agreement to the sender for address use. Communication by email offers certainly a set of advantages. Small costs: A big part of the costs is caused in classical marketing by the organization and production by means of advertising (postal Mailings, brochures, etc.). These costs don’t exist with the employment of email marketing. Naturally costs here are fees for the organization, for services of answering emails, and at last email lists provider fees. According to expert opinion this method can reduce the costs on the average 20 percent in relation to what the classical marketing methods spend. Interactive(互动的) room: Different from classical information media or mail, email marketing offers direct feedback possibilities: Customers can give orders up immediately or send demands to email information. Thus it presents itself for example, to customers, who were informed by e-mail about new products to ask whether this kind of the advertisement is accepted by them - thus some losses can be avoided. Convenient Response(回复): How it is simple and quick to click on a link in an email and the Response rates usually lie clearly over those classical mailing campaigns. Exact marketing Control: With the classical Mailing the success measurement is frequently difficult. The collection of data(数据) is often different and puzzling. However, with email marketing measuring the result is not as difficult as classical mailing advertisement, for example the number of emails, and clicks on links in the email. Up to date data over market and customer behavior make it so possible to have a good understanding of the information and the product offers, so the company can more exactly meet the needs of the target groups. However, an effective email marketing message means that you should put some personality(个性) into your messages to sh