环球旅讯－亚朵酒店联盟会议 演讲稿.pdfVIP

环球旅讯 - 中国未来酒店联盟发布仪式 11月17日 北京 王 京 首席商务官 环球旅讯 TravelDaily Joseph.wang@1. 中国在线旅游业发展趋势 图1: 中国总体旅游业产值和在线旅游业产值(百万人民币) 按照行业细分和年度变化 (%), 2013-2017 Source: Phocuswright’s China Online Travel Overview Eighth Edition Online travel: Online Leisure/Unmana ged Business Travel 2013 2014 2015 2016 2017 机票 330,364 355,859 381,380 410,894 445,298 年度变化(%) 4% 8% 7% 8% 8% 在线机票 80,974 113,387 143,743 180,674 223,554 年度变化 (%) 28% 40% 27% 26% 24% 火车票 208,570 247,990 288,908 328,778 366,258 年度变化(%) 17% 19% 17% 14% 11% 在线火车票 3,963 9,920 34,669 65,756 102,552 年度变化(%) 598% 150% 250% 90% 56% 酒店（大住宿） 195,508 206,404 222,297 240,970 262,417 年度变化(%) 6% 6% 8% 8% 9% 在线酒店预订 35,191 54,697 73,358 89,882 107,591 年度变化(%) 42% 55% 34% 23% 20% 租车 8,416 12,870 18,662 25,753 34,509 年度变化(%) 38% 53% 45% 38% 34% 在线租车Rental 776 1,544 2,706 4,636 7,247 年度变化(%) 67% 99% 75% 71% 56% 整体旅游市场 742,859 823,123 911,247 1,006,395 1,108,482 年度变化(%) 8% 11% 11% 10% 10% 在线旅游市场 120,904 179,548 254,476 340,947 440,944 年度变化(%) 36% 49% 42% 34% 29% 旅游在线渗透率 16% 22% 28% 34% 40% 1.1 T 0.4 T China Total Travel Market and Online Travel Gross Bookings (RMB Millions) by Segment and Annual Change (%), 2013-2017 图2: 中国在线旅游市场产值, 市场细分 2014 vs. 2017 Source: Phocuswright’s China Online Travel Overview Eighth Edition 机票 酒店 火车票 租车 China Online Travel Gross Bookings, Share by Segment, 2014 vs 2017 图 3: 中国在线旅游和移动端渗透率 2013-2017 Source: Phocuswright’s China Online Travel Overview Eighth Edition Chinas mobile boom goes well beyond rail, as the story of the shift to online quickly becomes the story of a shift to mobile. In 2016, China will be the first country where mobile accounts for a majority of online bookings - By 2017, nearly a quarter of the total travel market will be transacted through mobile channels, making China a true leapfrog market where mobile be