罗永彬小企业开拓国际市场的思考终稿.doc

广州大学华软软件学院 本科毕业论文 论文题目:　中小企业开拓国际市场的思考　　　　　　　 系 别： 国际经贸系　　　　 　　　 专 业： 国际经济与贸易 　　　 　 　 　 班 级： 09国贸本科二班 　　 　 姓 名： 罗永彬 　　　　　 学 号： 0940812310 　 　　　 　 指导教师： 陈洲球老师 　　 　　　 摘 要 在全球经济日益一体化的背景下，国际贸易的开展如火如荼，全球性竞争空前激烈。中国的企业，面临着机遇，也面临着挑战。企业若想生存和发展，经营者必须利用一切机会降低成本，提高效率，扩大市场及提高服务质量，加强自己的核心竞争优势。无论在发达国家还是在发展中国家，中小企业都在其各自的经济活动中起着极其重要的作用它们是市场经济的“润滑剂”ABSTRACT In the background of the economic globalization, the international trade is developing rapidly and the global competition is fierce. Enterprises in China are encountering both opportunities and challenges. Only if the merchandiser make full use of every chances to cut costs, increase the efficiency, expanding the market and improve the quality of service, can the enterprises survive and achieve success. Small and medium enterprises, in developed or developing countries, play critical roles as the economic lubricant. As China is in the post-WTO period, actively implement the go global strategy is the only way to foster international competitiveness for Chinese enterprises. Small and medium enterprises which are the main body of enterprises in our country, plays an important role in the national economy and industry, as the trend of economic globalization is strengthening and acceleration of the process of Chinas marketization, domestic SMEs also inevitably faces going out issues. Internationalization of SMEs in China are still in a preliminary stage, how to accelerate the pace of the transnational operation of Chinese SMES is a problem worth of attention and careful study. With the deepening of economic globalization, gradual internationalization of the domestic market, Chinese SMEs are facing unprecedented pressure from international competition. This article analyzes the significance, problems and difficulties of Chinese SMEs explo