Advertising English language characteristics and translation methods 广告英语的语言特点及翻译方法.doc

Advertising English language characteristics and translation methods 广告英语的语言特点及翻译方法 Contents Abstract in Chinese ……………………………………………………………….1 Abstract in English ………………………………………………………………..2 1.Introduction of translation standards in Advertisement………………………….3 2.Advertising English characteristics……………………………………………….4 2.1.Vocabulary characteristics…………………………………………………………..5 2.2.Grammar characteristics……………………………………………………………….6 2.3.Rhetoric characteristics………………………………………………………………7 3.Translation methods For English Advertisements…………………………………………8 3.1. Literal translation……………………………………………………………………..9 3.2.Free translation………………………………………………………………………10 4.Conclusion……………………………………………………………………………..11 5. Acknowledgement……………………………………………………………………12 . 摘要 在商品经济高度发达的今天, 广告作为信息载体,已经渗透到生活的各个领域,成为现代生活不可缺少的一部分。广告英语已经发展成为一种重要的实用文体,有自己独特的语言风格,在翻译时应坚持正确的翻译标准,充分考虑广告英语的语言特色,采取恰当的翻译策略,以展示广告英语所特有的语言魅力。 关键词:广告英语;翻译标准;语言特色;翻译策略 Abstract As the commodity economy highly developed in the modern society, advertising, as the carrier of information has penetrated into every field of life, become an indispensable part of the modern life. Advertising English has developed into an important practical style, have their own unique language style, when translation should adhere to the correct translation standards, full consideration advertising English language characteristic, take appropriate translation strategies in display advertising, peculiar charm of the English language. Keywords: advertising English; Translation standards; Language characteristics; Translation strategy 1. Introduction of Advertising translation standards The so-called advertisement is by all means of media to convey certain commodity information to the public and media. The main function is to draw the readers’ attention to stimulate their desire for consumption. The effect of advertisement translation emphasize that the translation not only should provide sufficient instant commodity information to readers, but also give the reader