A Study on Translation of Puns in Advertising English 从功能对等角度研究英文广告中双关语的翻译.doc

A Study on Translation of Puns in Advertising English ——from the View of Functional Equivalence Theory Acknowledgements I would like to extend my sincere thanks to the following people without whose support and help, this thesis wouldn’t have been completed. My heartfelt gratitude and deep appreciation should first go to my supervisor, for his valuable guidance. Though quite busy, he showed unfailing patience in proof-reading my thesis and provided many valuable suggestions for my improvement. His instruction offered enlightenment for the completion of my thesis. I must also thank all the teachers who have taught me for they have offered me warm encouragement and good advice. Finally I wish to express my deep gratitude for all the teachers and friends who have helped me with my thesis, my study. Their help and friendship will inspire me to go ahead always. A Study on Translation of Puns in Advertising English ——from the View of Functional Equivalence Theory Abstract Advertising English can be seen everywhere in this commercial society which has already entered into the information age. And puns are warmly welcomed by enterprises, for they are characterized by their humorous effects, which would probably strengthen the effects of advertising by adding more readability and interest to advertising. However, puns, closely related to the form and sound, have long been considered “untranslatable” due to the cultural divergences between the two different languages. The present author holds that there is translatability of puns, though it is impossible for us to retain the original flavor completely, for “there can be no absolute correspondence between two languages”. Supported by Nida’s functional equivalence theory, the present author is to analyze and discuss the way and the effects of translating of puns in advertising English. Key Words: puns, translating methods, functional equivalence 从功能对等角度研究英文广告中双关语的翻译 摘要 广告在当今这个已进入信息时代的商业社会中可谓无处不在，无孔不入。双关语因其幽默的特性，增强了广告的可读性和趣味性，