BEIJING YIJIAREN CLOTHES CO., LTD 自主创业的英文毕业设计.doc

Contents 1. Executive summary 3 1.1 Company summary 3 1.2 Companys logo 3 1.3 Management team 3 1.4 The registered capital and distribution 3 2. Products and services 3 2.1 Products description 3 2.2 Product style 4 2.3 Innovative features 4 2.4 Service commitment and slogan 4 3. Industry analysis 5 3.1 Industry overview 5 3.2 Industry trend 5 4.Market analysis 5 4.1 The opportunities and challenges 5 4.2 Competitive analysis 6 4.3 The SWOT analysis 6 5.Marketing plan 8 5.1 The market localization 8 5.2 Target and direction 8 5.3 Marketing strategy 8 5.3.1 Product strategy 8 5.3.2 Price strategy 9 5.3.3 Marketing channel strategy 9 5.4 Promotion strategy 9 5.4.1 Personnel sales 9 5.4.2 Building enterprise website 9 5.5 Advertising strategy 9 6.Planning and management 10 6.1 Clothing production and process control procedures 10 6.2 Administrative execution 11 6.3 Job responsibilities 12 7. Risks and countermeasures 21 7.1 Competition risk in the market 21 7.2 Industry risk 22 7.3 Development and countermeasure 21 8. Conclusion 22 Reference 23 BEIJING YIJIAREN CLOTHES CO., LTD 1. Executive summary 1.1 Company summary BEIJING YIJIAREN CLOTHES CO., Ltd is a professional dresses designing and manufacturing company. Our company was founded in Beijing in 2012. We are a professional manufacturer of dress. Our company offers various products which include wedding dress, cheongsam and evening dress. 1.2 Companys logo My company logo is a beautiful crown, symbolizing the female temperament and charm, under the crown is our company name YI JIA REN, on behalf of our company and all customers are one family, we will provide satisfactory products and services for every customer like our family. 1.3 Management team We have our own factories and professional designers. We have established a perfect quality control system and a strict and standard production. And we have a group of technicians with rich experience and a perfect management mechanism management for the proper