台湾地区宽频网路使用状况调查 (摘要报告).pdfVIP

Internet Use and Broadband Adoption in Taiwan: An Overview Report January 2004 Dr. Te-Hsin Liang Associate Professor Dep’t of Statistics Information Science Director, Survey Statistics Analysis Research Consultancy Center, Taiwan Fu Jen Catholic University Dr. Yu-li Liu Professor Dep’t of Radio and TV National Chengchi University APIRA conference August 19-20, 2004 Survey conducted by Survey Statistics Analysis Research Consultancy Center, Fu Jen Catholic University, commissioned by Taiwan Network Information Center Outline 1. Methodology 2. Estimated Number and Percentage of Internet Users 3. Estimated Number and Percentage of Broadband Users 4. Analysis on the Behaviors of Broadband Users Methodology Survey Time Jan. 6 to Feb. 8, 2004 Sample Number Valid samples 3,197 Target age 12 or above Population 23 Cities/Counties in Taiwan with 6,456,662 households Survey Computer Assisted Telephone Interviewing Survey Sampling Method Stratified simple random sampling. Estimate Method The sample is based upon a total of 19,009,963 residents. Estimated Number and Percentage of Internet Users Internet Users 1,041,358 11,598,787 12,640,145 Internet Users 1,041,358 11,598,787 12,640,145 Age Under 12 Age 12 or Above Age 0-100 61.01% 66.49% Estimated Number and Percentage of Internet Users (continued) Growth of Internet Users in Taiwan 12.64 11.75 10.92 9.35 8.34 MOTC Statistics TWNIC MOTC Statistics TWNIC TWNIC Age 15 or above Jan 2001 Age 0- 100 Jan 2004 Age 0- 100 Jul 2003 Age 0- 100 Mar 2003 Age 15 or above Sept 2002 7.5% Source：TWNIC Survey, The Statistics Department of the Ministry of Transportation Communication *Unit：Million Percentages of Internet Users in Different Areas of Taiwan 74.64% 71.72% 63.06% 58.55% 51.91% 47.45% 66.21% 56.56% Taipei City Kaohsiung City Northern Taiwan Central Taiwan Southern Taiwan Eastern Taiwan Northern Taiwan (includes Taipei City) Southern Taiwan (includes Kaohsiung City) ＊Digits in t