商务沟通英文论文 优酷土豆合并分析 Youku Tudou’s merger analysis.docVIP

Youku Tudou’s merger analysis 1. A simple greeting and explain my own views 2. Cause analysis (1)The video industry is highly competitive, and only their merger can seek a way out (2)Domestic video sites increase, Youku and Tudou gradually lost core competitiveness (3) Merger stables video market to resist the invasion of rich second generation (4) The two giants of the video industry merger to reduce cost (5) Video search engine Soku role will show 3. Effects analysis (1) Market share is larger, increase competitiveness (2) The copyright purchased price will be reduced (3) Increase advertising revenue, enhance bargaining power with vendors 4. Development proposals (1) Shared resources to obtain a competitive advantage (2) Establish a new cultural concept to seek joint development of both sides (3) There are some problems should be noted in the integration process 5. Summary FROM: Xue Chaolong TO: Youku Tudou Inc SUBJECT: opinions on Youku Tudou’s merger Dear Sir, I’m the stakeholder of Youku before, I was surprised to hear the news that Youku and Tudou had merged, joining together to become the leading company in China’s online video industry. From my point of view, the two companies’ merger is a good idea. People often say that no permanent enemies and no permanent friends, in the market that likes a battlefield without smoke of gunpowder is even so, cooperation is the best way to defeat a competitor. Youku and Tudou give us a very good interpretation. The merger was an unexpected thing but imperative for both sides, Youku and Tudou were known for their intense battles, both on the Webs and in the courtroom, which made the news come too suddenly. Despite the intense competition, there has been cooperation, most notably last year, when the firms began sharing content to fend off rivals. That move led to speculation of a merger and, more than a year later, that rumors proved to be correct. I’m optimistic about the merger. Although their merger now has no cause actu