4中国旅游服务贸易的战略分析.doc

中国旅游服务贸易的战略分析 姓名：纪鹏飞 学号:　0924111021 指导老师：何萌 班级：2009级国际经济与贸易Ａ班 中国旅游服务贸易的战略分析 摘要：服务贸易是当今国际贸易中发展最为迅速的领域，而作为服务贸易最为重要的组成部分，旅游服务贸易的利润以及对经济的巨大贡献正在日益引起世界各国的广泛关注和重视。可以预见，随着各国旅游经济的不断发展，旅游服务贸易将成为国际竞争与合作的重要领域。全球经济竞争的重点正从货物贸易转向服务贸易，服务贸易与服务贸易的发展水平已经成为衡量一个国家现代化水平的重要标志之一。旅游在中国服务贸易部门中一直保持着最大顺差，是服务贸易部门中最重要的创汇来源。改革开放以来，中国旅游服务贸易凭借着旅游资源的独特优势，经过二十多年的发展已经取得了长足的进步，在整个国民经济中发挥着举足轻重的作用，国际旅游市场的竞争日益激烈，我国旅游服务贸易业还存在着一些需要解决的问题。因此，探讨我国旅游服务贸易的国际竞争力和影响因素就显得尤为重要了。 关键词： 旅游服务贸易 国际竞争力 SWOT分析 Strategic analysis of china`s tourism trade in service Abstract:As the most important component in the service trade, the tourism service trade obtains widespread attention because of its rich profit and tremendous contribution to a country’s economy. With the development of various countries’tourism service economy, the tourism service trade will become the most import domain in the international competition and cooperation. The emphasis of global economic competition is from merchandise trade to service trade. The service trade and the level of service trade have been an important sign of measuring the level of modernization of the nation.Tourism in china`s service trade sectors have maintained the largest surplus, it is the most important source of foreign exchange.Since reform and opening, the China’s tourism in services with its unique advantages in tourism resources has made great progress in the national economy, after 20 years of development. It plays a decisive role in the face of international tourism market, increasingly fierce competition, our country tourism services trade still exists some problems need to be solved.As a result, it is very necessary to investigate the international competitiveness and effect factors of China’s tourism service trade. Keywords: tourism service trade i