Machine learning for targeted display advertising- Transfer learning in action.pdfVIP

Mach Learn (2014) 95:103–127 DOI 10.1007/s10994-013-5375-2 Machine learning for targeted display advertising: transfer learning in action C. Perlich · B. Dalessandro · T. Raeder · O. Stitelman · F. Provost Received: 19 November 2012 / Accepted: 29 April 2013 / Published online: 30 May 2013 ? The Author(s) 2013 Abstract This paper presents the design of a fully deployed multistage transfer learning system for targeted display advertising, highlighting the important role of problem formula- tion and the sampling of data from distributions different from that of the target environment. Notably, t