网购对实体店冲击的经济研究-毕设论文.doc

沈阳理工大学学士学位论文  PAGE 54 摘要 随着电子商务的蓬勃发展，网购服装店以其经营成本低，经营具有灵活性，价格低廉的优势，使得经营成本相对较高的实体服装店的经营受到比较大的冲击。实体服装店由于房租、人员、促销等各种运营成本的存在，在经营上处于劣势；同时在价格方面，与网购服装店相比，实体服装店也处于相对劣势的；因此实体服装店正承受着前所未有的压力。 本文共分为四大部分，第一部分：网购服装店与实体服装店发展现状；第二部分：网购服装店对实体服装店的冲击及成因分析；第三部分：网购服装店与实体服装店未来发展的障碍；第四部分：网购服装店与实体服装店的发展策略。本文通过调查和资料整理，并运用经济学原理加以分析，帮助与网购服装店进行复杂的竞争和对抗的实体服装店，以新颖的经营模式站稳脚跟，进而与单纯网购服装店在市场中平分秋色。 关键词：网购服装店；实体服装店；电子商务 Abstract With the rapid development of e-commerce，online shopping clothing store with its lower operating costs，operating flexibility，low price advantage，makes physical clothing store operating costs relatively high operating under relatively large impact．Entity clothing store rent，due to personnel，promotions and other various operating costs；at the same time，in terms of price，compared with online shopping clothing store clothing store，there is relatively inferior； therefore the entity clothing store is facing the hitherto unknown pressure． This paper is divided into four parts，the first part： online shopping clothing store and entity clothing store development status；the second part：online shopping clothing store on the real clothing store impact and cause analysis；the third part：the future development of online shopping clothing store and entity clothing store disorder；the fourth part：the strategies for the development of online shopping and fashion clothing store shop．Sorting through investigation and data，and the use of principles of economics to analyze and organize，help entity clothing store in the present and online shopping clothing store complex competition，innovative business model to gain a firm foothold，and then with a simple online shopping store go halves on a fifty-fifty basis in the market． Keywords：online shopping；entity clothing store；electronic commerce 目录 TOC \o 1-3 \h \u  HYPERLINK \l _Toc358902980 摘要  PAGEREF _Toc358902980 \h I  HYPERLINK \l _Toc358902981 Abstract  PAGEREF _Toc358902981 \h II  HYPERLINK \l _Toc358902982 目录  PAGEREF _Toc35890298